Sweetgreen has become a high profile restaurant owing to its healthy, fresh, local and organic foods that attract large numbers of customers. The salad chain would not be what it is without the investments made into it by the likes of Daniel Boulud, Steve Case and Danny Meyer who have helped set up restaurants in 40 different locations.
The co-CEOs, Jonathan Neman, Nicolas Jammet and Nathaniel Ru, have also played an instrumental role in the growth of the brand. The trio met at Georgetown University where they were classmates and have since been tech buddies. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
When the Sweetgreen Restaurant was being opened, the co-CEOS had in mind their goal, which was to feed more people with better food. This has kept them going towards creating a brand that stands for something. Interestingly, the company does not have a headquarters. This is because the CEOs are bicoastal and have wanted to grow their company throughout the country.
Additionally, they wanted to decentralize their headcount. While the three were still in school studying entrepreneurship, they identified the lack of healthy eating options as a challenge and took it up right after they graduated from school in 2007. That is how the brand began.
Nathaniel Ru, one of the men behind the magic at Sweetgreen Restaurant, was a student at Georgetown University who graduated in 2007. Besides Sweetgreen restaurant, Nathaniel also has several businesses and investment firms.
It is through his businesses that he has caught the public eye especially because of his smart business approach. While creating Sweetgreen, Nathaniel went beyond areas that were oversaturated by fast food joints.
He and his partners worked on a design that would make their customers feel welcomed. They even give an open view of the kitchen so that the customers can see how the food is being prepared. This reassures the clients about the safety of the food.
To find more about Nathaniel Ru, Fortune.com recently asked the man a few questions. During the interview, Nathaniel revealed had if he had the chance, he would advise his younger self to read more books to help him achieve more in life.
When asked about the hardest thing in business, he said building a team can be a difficult task especially because you need to find people you are comfortable working with. In the corporate world, Nathaniel pointed out Kevin Plank of Under Armour as someone he could look up to for what he has achieved at the company.
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