Eduardo Sirotsky Melzer, known to many as Duda Melzer, is the president and chairman and of the RBS Group since January 1, 2016. Eduardo is a Brazilian entrepreneur. Mr. Melzer is married with three beautiful children. Duda succeeded Nelson Sirotsky as Chairman of the Board of Directors of the RBS Group. Duda is a jack of all trades. He is the founder of Digital e.Bricks and the partner to the e.Bricks Ventures which are investment companies in the digital sector that run business in both Brazil and America.
RBS is a leader in communication in Santa Catarina, and the Rio Grande do Sul. The company produces content and entertainment on radio, television, newspapers and digital platforms. Through Duda’s digital company, e.Bricks, he has advanced in the areas of digital media with innovative models and management of excellence. The RBS Group was recognized among the three media and internet companies in the country that generated the most value for their audiences in 2014.
In an article on economia, Eduardo has built a successful career since graduating, at the age of 26, with a Bachelor’s in Business Administration from PUCRS (the Pontifical Catholic University of Rio Grande do Su) in 1988. Today, at the age of forty-four he holds a Master of Business Administration (MBA) from Harvard Business School, one of the graduate schools of Harvard University in the America. Duda started his career here in Brazil, by working with the financial and market franchise. His work in United States made him a senior analyst who worked at Delphi Corporation and gave him a chance to work as the Box Top Media CEO; a non-traditional media company based in New York, more info can be found on globo.com.
Melzer believes that family-run businesses can only succeed through professional management because it is the people who turn dreams into reality.