The fundamental role in marketing lies in the strategies applied in the branding of the Company’s products. Branding in companies across the globe has garnered an added advantage to the competitors making it evident in the global market and economies of scale experienced across the world. The essence of branding has played a role in penetration of different products in the market and also countering the competition experienced in the market. Branding has also been used by various companies to win the heart of clients depending on the targeted group. The company’s image is directly proportional to the branding of its products. Kate Hudson success in the fashion industry was credited with the image of the products sold to the consumers.
Kate Hudson is an accomplished International model in the fashion and modeling industry. Kate established Fabletics in the year 2013, with a mindset of targeting healthy women. The establishment of the clothing line was primarily to promote healthy living styles among women through various channels such as sports. The knowledge of leading a healthy lifestyle gave Kate a reason to implement modernized market trends in her own established company. Fabletic companies comprise well laid out strategies for planning and implementation of them in response to the consumer’s needs.
Branding is the key selling point in the fashion industry. The consumer’s taste and preferences rely much on the brands of the products. Fabletic Company came up with an idea of putting up a showroom in response to the personal touch of their products on the consumers in the fashion industry. The essence of the reverse room was to research on the client’s taste and preferences to win more consumers and maintain their usual clients. Kate Hudson hired a qualified team that works in the reverse showroom and collects data based on the consumer preferences. The browsing history regarding the consumer taste and choice has led to the determination of what should be stored physically in the outlets.
Many companies have adopted the modern technology across the globe. A production industry such as Fabletics has used technology as a catalyst to win more clients. Fabletics as mainly used technology in designing customized products and determination of the consumers taste and preferences in response to their needs. The firm has managed to successfully set up physical showrooms that are used to store high-quality brands. The Company has different outlets that offer products at affordable prices to retail shopping. Culture, income, lifestyle, and preferences of a client led to the implementation of the reverse showroom mechanism in the Fabletic Company.