Twenty Three Layers Offers Tips for Private Party Hosts

When you have one of the top event planning companies in NYC, you have the opportunity to impress your guests and clients or corporate professionals. Twenty Three Layers is a professional agency that pays close attention to creativity and details and provides unique events and parties for business or pleasure. Annual parties, such as birthday and anniversary parties are celebrations that Twenty Three Layers will specialize with the latest dinners, decorations, entertainment and venues that always create an amazing time that is remembered by all.


Our other specialty is corporate events, such as luncheons, banquets, and awards ceremonies. Known as one of the top corporate event planners in NYC, Twenty Three Layers often presents affairs in Manhattan, but we reach into all the boroughs. Our individualized, exquisite and extravagant events are always remembered fondly.


Twenty Three Layers takes pride in their reputation as one of the best event planners in NYC, but they also believe that you can create a marvelous party on your own when you have a few tips that will impress your guests. Here are five tips for a successful celebration.


  1. Get organized by making a Master List of food and decor purchases, the guest list, and venue choices.
  2. Develop a theme that can be obvious or subtle, but will tie the food and decorations together.
  3. Keep appetizers and table settings simple to emphasize the Star of the event.
  4. Send out invitations. They can be fun, classy or hand made, but provide significant information and an RSVP. This creates anticipation for the event.
  5. Stay relaxed; guests pick up on the host’s mood. The host should be free to greet and mingle with the guests and create the atmosphere you desire.


Whatever the event from stylish corporate functions to mystical evenings of glamor and whimsy, Twenty Three Layers will make it unique in every detail.


We owe our success to our incredible design team that uses extravagant design and decor along with exquisite attention to detail and perfection to create their imaginative themes. After presenting thousands of events in the Big Apple, they are dedicated to impressing each guest as well as the hosts.

Lori Senecal Retires After Taking CP+B to the Next Level

In March 2015, CP+B made some changes in its operations by creating a new position named MCD Partners Agency and consequently hiring Lori Senecal to be the global CEO of this post. Chuck Porter, the co-founder of CP+B, contented with the work that Senecal has done with the agency. One of the greatest achievements that she made, while working in this position, is getting American Airlines from its 25-year partner TM Advertising to CP+B. However, despite the fact she has been doing an extraordinary job in the company, it is her time to retire, and she will step down at the end of 2017. More details can be found on Crunchbase.

To Porter, Senecal is more than just an employee; she is a partner who is dedicated to seeing the company getting into greater heights. The two of them are working on creating a smooth transition when Senecal retires by creating the next generation of leadership team. CP+B have ten offices that have entrepreneurs who are passionate about what they do. These offices can also be able to share information seamlessly. Thus, this will enable them to bring top strategic and creative talent to the clients. Senecal is convinced that even as she departs the company will continue to do extraordinary work.

About Lori Senecal

Senecal understands that for one to be productive, they need to be healthy. She starts her day doing workouts before going into meetings or the office. Most of her meetings involve internal affairs with the leadership team to discuss how to run the departments efficiently and meetings with the clients to find out their pressing issues and how best they can be addressed. Lori Senecal stays focused on the missions she sets by outlining her priorities and staying in communication with the leaders of her company and the clients. She believes that communication is the key to strategizing innovative ways and building solutions.

Senecal brings her ideas to life by bringing together exceptional talents to work together to achieve the same goal. She offers everyone in her company a chance to pitch in ideas, according to her if an idea is good no matter where it comes from them it has to be implemented. The idea is the boss, and from it, powerful teams are created to ensure that it has been achieved. It is this leadership skill that has driven her to the top and one that she will be remembered for when she retires.

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Securus Technologies – Playing a Pivotal Role in Preventing Crime through the Use of Technology

Securus Technologies is a company that has made a huge difference in the lives of inmates across the correctional facilities in the United States, and even in prisons of Canada and Mexico. Securus Technologies is one of the leading firms in the inmate communications technologies and helps the prisoners to communicate at affordable prices with their relatives and friends. Prisoners are always curious to know more about what is going on in the lives of their friends and families, and Securus Technologies gives the inmates the means to do so with ease.

Securus Technologies also play a pivotal role in developing criminal justice technology and offers high-end security technologies to the law enforcement agencies. It also provides parolee tracking technology to the correctional sphere. The primary aim and the vision of the company are to use the technology efficiently to modernize the incarceration experience. Securus Technologies has over 600 patents to its name, and it continues to invest millions into research and development each year to ensure that it continues to lead the criminal justice and inmate communication sector from the front in the years to come.

Securus Technologies is a company that believes in active communication with its patrons, and it is why it recently released a press release on the internet. In the media release, the company showcased a series of comments taken from the letters of appreciation written to the company by the law enforcement officials from across the nation. It showed how the products and services offered in the correctional and crime prevention space are helping the law enforcement and police personnel to work efficiently and contribute to reducing crime considerably.

I am a police officer myself and would love to thank Securus Technologies for coming up with services such as Investigation PRO that makes it so easy to use to catch the offenders.


Jason Hope Brings Futurist Vision To Airlines and IoT

Jason Hope is a futurist and entrepreneur who understands that the IoT (Internet of Things) is set to transform the landscape of so many industries in the upcoming years that the only question remaining is how to get in on all of that action. In fact, Gartner who is well-respected and known for their pools of data which give indications as to what is hot and what is not has predicted that over 25 billion “things” will be connected in just a few short years by 2020. Mr. Hope is looking for a lot of those plays to be made in the airline industries, and so he is hedging his bets in that direction.

Safety within the airline industry will only continue to improve he says, and there probably is no better example for other manufacturers to emulate than that of the Virgin Atlantic’s Boeing 787. That aircraft is connected from nose to rudder via a wireless network which continually collects and analyzes data so that any issues will be handled and addressed immediately while the jet can make flight modifications in mid-air if necessary.Another place where air travelers and airlines will continue to see improvement is the best customer service.

It is there that the Iot will continue to revolutionize things and most airlines are already issuing boarding passes via email and waiting until 24 hours before liftoff to assign seats. It might even help avoid some of those brawls which have been seen on news broadcasts nationwide.In the same way that Jason Hope is interested in technology and its ability to tranform experiences for the good, he also has a personal philanthropy which holds causes such as the SENS research foundation close to his heart. He gives frequently and a pledge of $50,000 helped inspire the work of Dr. Aubrey de Grey to keep pushing the envelope in medicine there.

WEN Cleansing Conditioner-Does it Work?

WEN Cleansing Conditioner is not your average hair care product. It is an all-in-one hair care product that acts as a conditioner, shampoo, leave-in conditioner, deep conditioner, and detangler. It is sulphate-free, so it won’t strip your hair of its natural oils. If you are curious about WEN Cleansing Conditioners but just aren’t ready to commit yet, then read about Emily, who tried it for a whole week.

On day one of using Wen Cleansing Conditioner, Emily’s hair transformed from a frizzy, greasy and untamable mess to shiny and bouncy. It even felt thicker-just after one wash. Emily noticed that her roots were greasier than usual on day two but after showering and blow drying, her hair was once again shiny and voluminous. After showering on day three, after showering and using her usual styling products, Emily’s hair looked shiny and healthy, although it fell a little flat after a long day. Emily didn’t have time to shower on day four and her hair was greasy and frizzy. Day five brought the perfect hair day and complete hair confidence. Day six brought compliments on her shiny hair and on day seven, after showering, her hair looked great, although it did tend to fall a little flat as the day wore on.

Overall, WEN Cleansing Conditioner is an effective product and it delivers the results that it promises. However, you may need to spend a little more time in your grooming routine, as in Emily’s case, her hair tended to get greasier. When she skipped her shower it affected her hair but with a shower, her hair was awesome. It may not be your go-to product for everyday if you don’t think you will have the time to work with your hair, but it is a great boost when you do.

Wen products are available on QVC stores and on Guthy-Renker.


Jason Hope Sees Expansion Of IoT

Over the past decade, the reliance on technology and smart devices has increased considerably. According to some people, this trends is only the beginning as more and more daily devices are likely to become connected in coming years.

One of the strongest proponents of this movement and prediction, which is commonly referred to as the Internet of Things, is Jason Hope. Jason Hope is an entrepreneur and venture capital investor that has invested in a number of different tech companies that have developed smart products. Hope has pointed out that there has been a continuing demand for smart products and services. While most people think this has been mainly limited to computers, phones, and watchers, a lot of other daily services and products use linked technology. For example, many public transportation services use smart technology to give more accurate arrival estimates and delays.

While the Internet of Things seems to have been limited to items for convenience and luxury, it will likely soon be involved in many more aspects of the average consumer’s life. Jason Hope believes that there are a lot of daily devices that will soon be connected together. He envisions a life in the near future where, for example, all of your kitchen appliances are linked together and function to match your pattern of living. The could then also be linked to online retailers to automatically order new products when it appears that you are running low on some of your daily staples and commonly used products.

Follow @jasonhope.

21st Century Anesthesiology Care

Life comes with a host of challenges and problems. There is just no way of getting around this as life will surely deliver accidents and injuries on a regular basis. If the injuries or illness is severe, extreme medical treatments will be required for treatment and this is where anesthesia comes into the picture. Anesthesia makes the patient more relaxed and it eases the pain away. Without it, getting through medical procedures would surely be difficult, but there is one place that provides the best in anesthesiology services.

Capital Anesthesiology Association of Austin, Texas has been around since the early 70’s and it has grown into the powerhouse of today. This is one of the largest independent practices of doctors and nurses whom specialize in the field. The institution covers a broad area and supplies up to 20 medical facilities with the very best of care. Facilities such as Seton Hayes, Seton Medical Center, Inspire Medical Centre, Strictly Pediatric, CAREOS, Texas Surgical Center, Dell Children’s Medical Center, Brackenridge Hospital, and many more. Every doctor or nurse under this huge umbrella is either board certified or they’re in the process of being board certified.

Types of anesthesia serves? Capita Anesthesiology Association covers the full gambit with regional, general, cardiothoracic, obstetric, and pediatric anesthesiology. The institution takes pride in providing the best of services that gives the patient a more relaxing environment. Capital Anesthesiology Association is at the pinnacle of the industry and setting the tone of the future.


Fabletics is Evolving and Takes on the Amazon Giant

Fabletic’s takes Amazon by storm as the company has climbed the ranks in just 3 short years. Fabletic’s has grown into a $250 million business. The company is part of the new activewear trend that has hit the markets wide open. In order to purchase items from Fabletics, you must first subscribe to the company.

For decades, for an item to be deemed a high value, two factors determined that, quality and price. But now, everything has shifted into a new direction. Customer service and customer experience, popularity of the brand, and exclusives are more important and what determines what is high value and what is not.

Fabletics compares their company to companies like Warby Parker and Apple. The big secret is that they have redesigned the modern day consumers view of what is considered high value. The subscription service allows the company to become more personal with it’s consumer. This keeps them in competition with other brands by offering trendy activewear for half the cost.

Fabletics do physical stores differently than others. Their physical stores premise is reverse showrooming. In general, people browse offline at different items only to purchase them cheaper somewhere else. But Fabletics took advantage of what the norm is with consumers. They rely on events and activities to draw in the consumer and by the time someone walks into their stores, they are already a member.

Data taken from online can give valuable insight, but the success of the business isn’t based on data alone. Showcasing online and in store the right pieces of activewear is crucial. Physical stores stock their stores based off online data. That creates an ease of change as trends and fads change. This is combined with subscription service along with consumer needs and that keeps the business successful.

Fabletics faces issues like any other business. But as the business continues to grow, competition with other companies, educating the consumer, and the overall balance of the consumer lifestyle is pushing the company to new heights with success. Shawn Gold, who is the Corporate Marketing Officer for TechStyle states that the rate of growth for the brand is a continuing 35% each year.

In the e-commerce sector, Amazon is hard to compete with. But companies like Fabletics have figured out how to succeed in this world. Between having the all exclusive products, membership services, knowledge of demographics and the data that goes with it, they are a force to be reckoned as they continue to grow.

Fabletics is a company that gets personal with you. With its membership, it gets on the consumer’s level targeting what they are looking for. The products are affordable and stylish. The products can also be worn by the active individual or by an individual that just wants to lounge in something comfortable. The products are great in quality and the fabric easily moves when you find yourself in an intense workout.

Eduardo Sirotsky Melzer Proves Hard Work and Dedication the Key to Successful Business

Eduardo Sirotsky Melzer, known to many as Duda Melzer, is the president and chairman and of the RBS Group since January 1, 2016. Eduardo is a Brazilian entrepreneur. Mr. Melzer is married with three beautiful children. Duda succeeded Nelson Sirotsky as Chairman of the Board of Directors of the RBS Group. Duda is a jack of all trades. He is the founder of Digital e.Bricks and the partner to the e.Bricks Ventures which are investment companies in the digital sector that run business in both Brazil and America.

RBS is a leader in communication in Santa Catarina, and the Rio Grande do Sul. The company produces content and entertainment on radio, television, newspapers and digital platforms. Through Duda’s digital company, e.Bricks, he has advanced in the areas of digital media with innovative models and management of excellence. The RBS Group was recognized among the three media and internet companies in the country that generated the most value for their audiences in 2014.

In an article on economia, Eduardo has built a successful career since graduating, at the age of 26, with a Bachelor’s in Business Administration from PUCRS (the Pontifical Catholic University of Rio Grande do Su) in 1988. Today, at the age of forty-four he holds a Master of Business Administration (MBA) from Harvard Business School, one of the graduate schools of Harvard University in the America. Duda started his career here in Brazil, by working with the financial and market franchise. His work in United States made him a senior analyst who worked at Delphi Corporation and gave him a chance to work as the Box Top Media CEO; a non-traditional media company based in New York, more info can be found on

Melzer believes that family-run businesses can only succeed through professional management because it is the people who turn dreams into reality.

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How EOS Changed The Shape Of Lip Balm

From out of nowhere, or so it seemed, round EOS lip balms started appearing on drug and department store shelves and in celebrities makeup bags. This wasn’t by chance, the co-founders of EOS (, Sanjiv Mehra, Jonathan Teller and Craig Dubitsky, set about shaking up the lip balm market with an innovative new product that could take on Chapstick and Burt’s Bees.

Recently, Teller told Fast Company that there was little imagination in the lip balm category, which was why they saw an opportunity there. After careful research, the EOS founders realized that while lip balm was a unisex product, it is used by far more women than men. Seeing the chance to enhance lip balm to appeal to more women, the EOS lip balm founders chose the soft, rounded shape and developed exotic flavors, such as grapefruit.

Still, making a lip balm that was curious, enchanting and inviting wasn’t going to be enough to take the market away from Chapstick and Burt’s Bees, the founders needed to find a way to get noticed by millennial women, their target customer. Using influencer marketing tactics was the ideal solution, beauty bloggers were eager to review the lip balm since they could recommend an affordable product to their readers. Eventually they got a break when one female Walgreen’s buyer really loved the balm and the other major chains such as Target, Wal-Mart and even Amazon followed.

Today, EOS has a major social media following, they are selling more than a million lip balms a week and they are partnering with brands like Keds and Disney, proof that the company reached its goal of becoming a household name.